Home food delivery services have seen a monumental rise with consumers shifting away from dining-out trends after the Covid-19 pandemic.
As per the current market trends, the global online food ordering marketplace is expected to show an annual growth rate of 6.36% with a projected market volume of over $180 million by 2024.
Since online food ordering and delivery businesses are continually acquiring new customers each day, it has pushed many startups to enter the market with a higher thrust—making the marketplace highly competitive and challenging.
Let’s have a closer look at these challenges in food delivery business.
The ultimate objective of every food delivery service is to achieve sustainable growth by offering the best possible value to its customers at the least possible cost. With a plethora of choices available to consumers, the present-day food delivery market has become highly competitive with customers becoming spoilt for choice.
This has made the customer base unstable, resulting in poor brand loyalty. To control customer attrition, food delivery platforms have to use several marketing tactics and strategies to increase engagement.
Volatile food prices also pose a big challenge to the pricing strategy for food delivery service. Since several factors affect the prices in the food industry, it is difficult for food delivery businesses to track and keep up with the prices to create the right pricing strategy.
Apart from inflation and increasing revenue deficits, food delivery services also need to focus on adopting aggressive or defensive pricing models to compete with their rivals. This puts a lot of pressure on profit margins and sustainable growth.
With the rising demand for online orders, maintaining the utmost quality while delivering food from the restaurant to the customer’s doorstep is a daunting task for food delivery partners.
For instance, certain items like ice cream and cold beverages require refrigeration or specialized containers to minimize heat loss. Similarly, some food items have to be placed under a certain temperature range to ensure the best quality and taste.
This makes it important for food delivery businesses to ensure that food packaging is cost-effective and functioning while aligning with customer expectations and providing them with a satisfying experience.
Regardless of the size of the market captured by a business, it is redundant if it fails to satisfy customer needs. Therefore, customer satisfaction is a collective responsibility of the food delivery platform and the restaurant.
Thus, the challenge here is to fill the gap that exists between the delivery partners and restaurant owners to work together and fulfill customer expectations proactively.
Food mishandling is one of the most common issues faced by a food delivery platform, often resulting in poor ratings and feedback provided by the customers. The primary reason here is the lack of training of delivery agents, which results in food handling and hygiene issues.
Successful delivery platforms provide proper training to delivery agents to handle special equipment and take orders via Kitchen Display Systems. Regular staff training sessions also play an important role in keeping your employees motivated and get a broader understanding of their roles.
Established food delivery partners already have a bigger share and popularity among the masses, which makes it hard for other players to compete.
Plus, established brands have a higher revenue stream which they can use to build stronger marketing campaigns to increase their credibility among the customers. On the other hand, startups may not have the same revenue structure and may have to rely on word-of-mouth marketing and referrals for their success.
Logistics can pose a big hurdle for startups in the food delivery business. Whether you want to deliver food items in a specific area or cater to wider geography, the scope of getting quick orders, allocating the right number of delivery agents, and ensuring optimum food quality remain some of the biggest challenges associated with logistics in the food delivery business.
Restaurants and their food delivery partners must address these challenges while continuing to focus on consistent development and growth.
Now that we know the challenges in food delivery business, it is important to think of viable solutions as well. For startups, a consistent focus on the bigger picture is required to succeed in a market with cutthroat competition. Here’s how you can ace this domain:
While selecting an online food delivery software for your business, it’s important to understand the type of online food delivery software you require as per your business model.
1. The Aggregator Model: This software model offers a multi-restaurant delivery capability to help customers order food from all or most of the outlets in their area. For instance, Uber Eats, Zomato, and Foodpanda.
2. The Specific Restaurant Model: This model applies when you want to build your food delivery solution, and unlike a multi-restaurant order system—you don’t need to share your profits with anyone.
While both the models cater to different business requirements, it makes sense for restaurants and startups in the delivery business to adopt an effective online food delivery software model.
Here’s how some of the top features of online delivery software can make a huge difference for your on-demand food delivery solution:
NetworkON puts your business in a turbo-charged mode by giving your online food business a 53% increase in productivity and a 22% rise in customer satisfaction. With a delighted customer base, you win loyal customers who not only re-purchase from your business but also spread a positive word of mouth.
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